Hiding Ninja

“Hiding Ninja” mimics the wall on the screen and it reminds us of a ninja we would see in a cartoon, where they often behind walls or trees. We felt it would be a fun take for the ambient mode on the new QLED TV. It creates a subtle yet fun add-on. When activated, the screen mimics the wall behind the screen. A subtle rectangular contour line shown in the middle. This creates curiosity and brings people towards the screen. When the viewer walks toward it, the ninja will appear in a random location. “Hiding Ninja” becomes a great talking point for the owner to start a conservation with family and friends about their QLED TV. Blangk created the concept for “Dezeen and Samsung’s TV Ambient Mode Competition” and reached top 15 in the world.

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Project
Dezeen and Samsung's TV Ambient Mode Competition
Creative Director
Lenny Ming Lo