Vertex Systems

Vertex Systems is a leading provider of refurbished business and enterprise hardware. They carry servers, networking, and infrastructure from all the leading brands: Dell, HPE, IBM Lenovo, NetApp, APC, and many more. We were in charge of branding for Vertex Systems.

The Concept

The logo was inspired by the “data transfer”, with three focal points being linked together. Like the word “vertex” itself, Vertex Systems helps their clients deliver information to its destination. The cyber-inspired color scheme came from a variety of science fiction movies. The color scheme separates them from their competition, and the simple and straight-to-the-point copy allows clients to understand the rather complex services provided.