Vertex Systems
Vertex Systems is a new startup offering refurbished business and enterprise hardware. They provide servers, networking equipment, and infrastructure from all the leading brands, including Dell, HPE, IBM Lenovo, NetApp, APC, and many more. We were asked to design the branding for this new business venture.
The Concept
The logo was inspired by the “data transfer”, with three focal points being linked together. Like the word “vertex” itself, Vertex Systems helps their clients deliver information to its destination. The cyber-inspired color scheme came from a variety of science fiction movies. The color scheme separates them from their competition, and the simple and straight-to-the-point copy allows clients to understand the rather complex services provided.
